YOU CAN STILL MAKE MORE MONEY FROM THAT DORMANT WEBSITE
Why did you build your website in the first place? My guess is that you wanted to be seen online, you want to get more business connections and opportunities. But it is quite ironic that about 90 percent of websites online today are dormant.
Most business websites probably contain the same old information posted months or years ago when it was being built. That’s not good for business.
If your website falls into this category or you are a web developer who want to bring better results for your clients, you will find this article very helpful.
TELL YOUR WEB DEVELOPER TO SWITCH TO WORDPRESS
Unlike Way back in year 2000, when websites can only be built and maintained by HTML coders. You don’t need to consult a webmaster before making any change to the website. If your website was built with Dreamweaver or coded by a programmer from the scratch, it may be difficult for a non technical person to update the site with fresh content. That is why I prefer Content management systems such as WordPress.
WordPress makes it possible for even an 8 year old to update a professional website without tearing the site into pieces. It is a user friendly interface that makes website maintenance as simple as cooking Indomie Noodles.
The easiest way to know whether your website was built with WordPress is to ask your web developer.
LEARN HOW TO USE WORDPRESS
You might not consider WordPress to be simple to use if you have not used it before, but if you have asked your website developer and found out that your website was built with WordPress, then congratulations! You are about to start updating your website in the next 30 minutes!
The first thing you have to do is to collect your WordPress username and password from the person that built your website. You will need these login details because I will give you a free guide that shows you how to update your WordPress website with new content.
The free guide is so simple and easy that in the next 30 minutes after downloading and reading the guide, you will be able to update your website by yourself.
HAVE A MARKETING PLAN FOR THE WEBSITE
I learnt a hard lesson 4 years ago when I realized that my clients are losing interest in renewing their yearly hosting and website package. One of my clients came out open to me and told me he is not encouraged to spend money on a website that did not bring any sale or remarkable business connection in the past one year.
That was when I realized that my job as a web developer is not to just to build websites but to make my client’s websites a marketing tool for their businesses.
Online marketing is a skill that I use to retain my clients, they stay glued to my service because they know it is bringing results and they want it to continue.
So if you design websites for a living or you have a dormant website, online marketing can bring your website back to life and make it visible to more people around the globe. I have a short course on Online marketing which you may be interested in.
HIRE A CONTENT MARKETER
Surely everyone will not have the time to be posting on social media accounts, blogs, etc. that is why a content marketer is good option for most website owners. Hiring a content marketer is like hiring a salesperson that does online sales canvassing on behalf of your business. A content marketer keeps your website updated, keeps your Facebook page active and interesting, a content marketer also offer customer support through email, Facebook and telephone.
Depending on the nature of your business or website, a content marketer can either work as an in-house staff in your business or as a freelancer (from anywhere). Hiring a content marketer is a smart option if you want to minimize advertising costs.
So do you need a content marketer? Then call me to place a request and learn more about how it works.
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Ademola Oladoja is a Business Consultant who Helps Business Owners in Implementing Online Marketing to Increase Sales. Schedule a Free Consultation by Calling 08185990414.